Strategic Planning & Operations

Understand the market environment and opportunities or threats

Strategic Planning is the process of setting long-term goals and determining the best course of action to achieve them. It involves:

Defining the organization's vision and mission.
Analyzing strengths, weaknesses, opportunities, and threats (SWOT).
Setting specific, measurable goals and objectives.
Formulating strategies to reach these goals.
Monitoring progress and adjusting plans as needed.

Market Strategy is the plan developed based on market analysis to effectively reach and engage the target audience. It includes:

Assessing industry and market trends.
Identifying target markets and consumer preferences.
Analyzing competitors and their positioning.
Conducting a SWOT analysis.
Estimating market size and growth potential.